Turn-Based Tactics Games in the UK: iOS Performance in Q4 2023

In the fourth quarter of 2023, the UK iOS gaming landscape for turn-based tactics games has seen various trends according to the latest data from Sensor Tower.

Bowmasters - Multiplayer Game, published by Playgendary Limited, showed fluctuating revenue throughout Q4, with a notable increase in the final weeks, peaking at around $2.7K. Downloads spiked significantly during the Christmas week, reaching approximately 8.5K. Weekly active users saw a peak of around 131K towards the end of October, with a slight decline to about 89K by the year's end.

AI Games FZ's Tank Stars experienced a steady revenue with a high point of roughly $558 in the third week of November. Downloads for the game showed an upward trend, concluding the quarter with nearly 3K downloads in the last week of December. The weekly active users reflected growth as well, ending the year with over 12K users.

Warhammer 40,000: Tacticus, from Snowprint Studios AB, had a strong quarter in terms of revenue, rising to an impressive $45K during the Christmas week. The game's downloads also surged in the last week, hitting over 2K. As for active users, a steady increase was observed, finishing the quarter with close to 10K weekly active users.

The quarter was less favorable for Archery Bastions: Castle War, also by AI Games FZ, which reported no revenue. However, downloads saw a peak of over 1K in late October, and active users reached their highest at approximately 1.7K in the same period. The game maintained around 1K active users by the end of December.

Lastly, The Walking Dead No Man's Land by Deca Live Operations GmbH had varying revenue, with a high of over $4K in early December. Downloads remained relatively low, with a slight increase to 257 in the Christmas week. The game's weekly active users showed small fluctuations but ended the quarter with a slight increase.

For more detailed insights and analytics on app performance, Sensor Tower's full suite of tools provides extensive data to help publishers and developers understand the market dynamics.